Everyone agrees that banner ads should be optimized. When a client pays for advertising, it’s a given that sophisticated ad servers will be matching ads with user profiles to optimize this element of a campaign. So why are we not doing the same thing for landing pages? Having a pool of multiple landing pages for a sophisticated landing page serving technology to choose from, is a whole area of campaign optimization that has been ignored by most advertising technology companies. There is no reason that every element of an ad campaign should not be optimized.

This is the focus of my article Landing PagesServing, which appeared on the marketing measurement site Online Behavior .

The article is based on real optimization results from Traffiliate, DMG’s new landing page and optimization funnel technology.

Readmore: http://online-behavior.com/testing/landing-pages-serving-654

Gilad Hellerman, CTO