DSNR Media Group (DMG) has integrated Quova, the leading provider of IP geolocation intelligence, into its new post-click optimization platform, Traffiliate.
"Customer location is one of the most powerful pieces of information a business can gain visibility into," said Steve Sawyer, VP of Business Development Worldwide, Quova Inc. "DMG understands that consumers have come to expect a high level of personalization, and see the importance of serving relevant content - ultimately, increased conversions make a bigger impact for the client."
DMG has developed the Traffiliate, a unique campaign optimization and management tool providing true competitive advantages, thus partnering with Quova, the marketleader in IP geolocation, was a natural choice. Serving the correct content by location is crucial as it significantly enhances the ability to maximize clients' conversions.
Traffiliate is a unique landing page and conversion funnel optimization platform, that serves up the landing pages with the highest conversion, delivering the optimal combination of user profiles, traffic sources, landing page and conversion funnel,which raises ROI and maximizes conversion rates by 30% - 200%. Targeting high volume, result-oriented advertisers, Traffiliate's patent pending technology leverages pre-click information to maximize post-click performance for both online and mobile campaigns.
Now, Quova's IP geolocation data enables Traffiliate clients to determine the location of an anonymous website visitor, in real-time. Meaning, that the Traffiliate is serving targeted ads with relevant content to users based on their location, which drives more successful click-through rates and increases sales.
Continental Airlines recently witnessed an increase of 200% in banner advert conversions, after deploying geolocation to their website!
About Quova, Inc.
Quova enables businesses to accurately identify where their Website visitors are geographically, by country, state or city. Quova's high-quality, geolocation IP data gives advertising agencies, publishers, and web design firms the tools to develop applications, design and deliver content that is customized for a distinct locale and end-user. Quova is based in Mountain View, California.
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