Tricky Pricing models

by DMG Team July 27 , 2009 09:40

This week, Ad technology firm PubMatic relased a survey which reports that: average eCPMs for inventory sold through ad networks and exchanges have risen sequentially-  each of the last five months, and have climbed 35 percent since their low point in January.

http://www.clickz.com/3634511#jsid-1248596819-10 

Peles, is comenting:

Indeed, Ad networks and exchanges, represent the result driven segment of online advertising, as higher cpm budgets shrink, better media (namely, better placement, earlier impressions...) shift from premium / guaranteed to result base / unsold / monetized through ad networks. 
We are all fine with it. But if you look at the broader picture (not available for pubmatic and alike), cpm continues to drop combined with fill rates that maintain their low levels.

 

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