By Rachael Alter, Director of Publisher Dev.
Don’t overpuff your Stuff!
Too many banners kill the performance
Just like an over puffed bodybuilder who exerts all his energy to maximize his muscle mass, but in fact is undernourished and weak; similarly occurs when a website wallpapers on his banners and colossally increases the No. of impressions, but actually produces poor results: low CTR and CNV rates.
Therefore, the balance between a given space and proportionate amount of advertising should be maintained in good taste. This way Publishers will be able to create higher revenues from their commodities by maintaining real value for the advertiser.
