As a manager of the sales department in DSNR media group, it is often that we are negotiating with the client, and for the client.

The major belief, from our own experience, is that growth and business success are products of good cooperation, and showing good results to our clients. From our point of view, there is a great meaning to the word "performance". This word means a continuation of a successful partnership between us and our clients for the best interests of both sides.

Our goal is to get a test campaign on the DMG network in order to start the cooperation. Our negotiation goal is to get these 3 major elements:

1)      A reasonable starting budget

2)      The right pricing model

3)      The cooperation of the other side - the client

These elements are most important for the success of the campaign, a goal of both companies.

The starting budget is most important in order to let our Account management team optimize the campaign according to the advertiser’s campaign objectives, and drive quality traffic with major volume according to the advertisers needs. The major understanding from our side is that if we don’t meet the objectives – we won’t be able to renew the contract with the client. Hence- it is in our best interest to run a successful campaign. We share this interest with our clients.

The right pricing model is another element important for the success of the campaign because, although most clients would rather work on a CPA or a CPL pricing model, it is a fact that results will be better when working on a dCPM pricing model. A model which allows us to optimize the campaign while using all of our traffic sources including premium traffic. It will allow us to optimize the campaign according to the results needed by the advertise, not only according to the back end results, but also along the chain of the conversion process optimizing according to Creative performance, landing pages performance etc. again, all the above are meant to help us reach our clients goals and achieve his satisfaction of the campaign- hence – again, sharing the same interest as the client.

The third element of running a successful campaign is the cooperation between both sides. only by sharing information regarding the campaign and its results, and only by keeping our eyes on the campaign stats at all times (both DMG and the client) , positive results can be achieved and the cooperation between both sides can grow.

All of the above are major issues while we negotiate the terms of the campaign with our potential clients. Issues that are being negotiated by us for the sake of the campaign, which is, of course, the main concern of the client in the first place. The tricky part is to show the other side, you are there for him. And this is the paradox of negotiation.