When selecting the right mix of online advertising payment models there is
more than one way of getting the results you want.
Everybody's talking about results and the inherent 'measurability' of online advertising campaigns.
Does all this buzz mean that pricing models with no risk, such as cost-per-action, are the way to go?
Read my full article on iMediaConnection UK.com
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Tags: advertisers, advertising, conversion, ctr, digital marketing, impressions, landing page, lead, marketing, network, online, optimization, publishers, results based, roi, ecpm, dcpm, cpc, erpa, cpa, cpl, cpm, cpv
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