Ad-Tech NY was a great opportunity to meet with DMG’s partners, to review our current cooperation and to plan new initiatives together. 

The show also gave us a chance to meet with new Clients and Publishers, to network with advertisers, agencies, and technology providers in the digital space and of course to hear about the latest trends and expectations regarding the future of the industry.  

DMG’s team energized by being at the center of where things are happening,

where we could learn, be updated, have our ideas challenged and sense the new global directions.

We have come back refreshed, invigorated, and ready to implement and test all that we have encountered.

Can’t wait to go through it all again at the next event!

The online advertising scene doesn’t rest for a moment and is constantly morphing and merging, improving and changing.

So now that we have established that RTB is where it’s at nowadays - with DSPs popping up everywhere and SSPs putting in a strong fight for the mere yield management serviced network, we are seeing now that Networks that embrace the changing market and the technological improvements will leverage all the benefits of keeping up and plugging into where the attention will be focused, where technical improvements are being made, and, of course, where the money is being spent. 

And actually who better than Networks to keep up with the changing scene? With their abundance of hands-on experience with the players in the Advertising scene - Publishers, Advertisers, and Technologies –that combine them; they have a wider view of all elements in the continuously growing and increasingly complex labyrinth.

So how can Network-partnering Publishers benefit from all these changes being incorporated into Networks?

They will benefit by reaching into even larger pools and varieties of advertisers and bidding levels. They will now have even more sophisticated publisher controls built to drive up yield and protect their publishing brand.

They can leverage data and insight from the network’s pool of aggregated data and apply it to their inventory to further boost revenue - all this in a one-stop-shop Improved Network 2.0. And, yes, all these advanced functionalities are a bit overwhelming - so a strong and experienced team of Network Yield campaign managers is what is needed to take care of managing the headache.

So while DSPs and SSPs become a mere trend of the past, technologically enhanced Networks will be built to last.

By Jesf Ben-David, BD, Mobile

Running Mobile DSP allows DMG to be an advertiser’s sole media purchaser. Simple enough? Well, no, there is much more to it than that.

We find that there are so many large ad networks and publishers in different Geos from which advertisers are purchasing traffic.  For advertisers, purchasing traffic from diverse networks and publishers requires numerous man hours - the most valuable resource - spent on daily reporting.  When hours are spent on creating reports and analyzing, they are NOT being spent on creating new offers, developing new relationships with Mobile carriers, or exploring new Geos and focusing on expanding outreach.

Now let’s get into the benefits that matter the most - the actual improvements. 
DMG’s investment in technology and our open-minded approach have allowed us to develop the Traffiliate for Mobile optimization platform.  With Traffiliate, DMG is able to link several ad networks/publishers to each offer, and for every click, see an unmatched amount of Data per click - including Geo, Carrier, Traffic Source, IP Address, OS, Browser Type, Device Make and Model.  Advertisers receive concise daily reports regarding key performance indicators. They can see trends and networks, and are provided with a thorough campaign analysis.

For example:  Consider a campaign that is able to yield, at best, a 1% conversion rate. By tracking each link in the process, the poorest performing/unsuitable channels can be easily identified. If removing a particular device manufacturer or operating system can improve the conversion rate to %1.3 percent, that’s a 30% increase in performance. 

This visible data, together with precision targeting, enables real performance-driven optimization that maximizes campaign results. 

Click for more about Mobile DSP
Read Mobile case study here!

Our Mobile DSP services will be presented at ad-tech London & DMEXCO Cologne Sep 21-22 -Meet with Us!

As the Exhibition season kicks off

we thought it would be nice to introduce you to our amazing team for the upcoming exhibition season!

So raise your glass:

When setting up an online advertising Gaming campaign focus on five different aspects: 

Imagine an advertiser coming out with this advertising campaign today, - I am confident he would surely be crucified on the spot, not to mention lose a lot of money.The third example is the latest one: a global Fast Food chain (Name not to be disclosed) recently advertised the restaurant menu in a Muslim country during the religious fast of Ramadan. Needless to say, campaign results were terrible, not to mention all the “righteous” crusaders endlessly complaining about their feelings being hurt.

By Haim Mashiah, VP Clients  

By Rachael Alter - VP media

Though some companies still question the value of advertising on Facebook and other social media platforms, the rapidly escalating advertising prices are a strong indicator of their growing popularity and effectiveness.  Despite the relative immaturity of the market, Facebook advertising has registered an astounding 40% increase in the average price of cost-per-click ad placements for Q1 of this year – clear proof of the growing demand as advertisers identify and attempt to control successful niches. Social media provides advertisers with unprecedented reach.

As the most popular site for 18 to 50-year-olds, and the world’s most-visited site, Facebook offers a vast audience of over 600 million active global users. Due to the information available on Facebook profiles, the most relevant users for any type of product or service can be targeted via Facebook ads (Source: FB services) . Note: DMG is on a select list of Facebook-approved ad vendors. 

At DMG, we understand the power and the reach of Facebook and other social media, as well as how they can affect branding and ultimately, sales - and we know how to harness this power in the service of our customers’ ROI. Whatever your focus - channel, interests, demographics, presence, brand awareness, or new customers - DMG will create a winning solution, designed to meet your specific goals. Using our extensive experience with customized, optimized online campaigns - we navigate through the social media channels, maximizing their potential, and achieving new levels of profitability for our customers. 

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