Multi/Cross Platform Integration

by Peles and Inbar January 25 , 2010 10:05

The Key to Success in 2010 --- Multi/Cross Platform Integration

Our analysis of the challenges we will face in 2010 has placed a high priority on maintaining our heightened alert, rapid grasp and immediate integration of the multitude of new platform, including mobile, display, contextual, etc. 

Our commitment to improving value and ROI for our clients translates into an ongoing mastery of this increasingly complex maze of online platforms and data – and the provision of enhanced aggregation and optimization capabilities.
 

Throughout the year, we will continue to utilize our proprietary technology and productivity tools that enable full integration of data management with all aspects of campaigns optimization. Our solutions will increasingly ignite the mobile advertising sphere, expanding results-based campaigns by providing clients with a single source for mobile media buying and optimization – for WAP, iPhones, and other web platforms. 

 Running online campaigns across multiple ad serving and exchange platforms will enhance diversified streams of quality traffic - enabling increased ROI, volume, and reach. Our ad network offerings include a new specialized premix ad network - dedicated to brand advertisers - that boosts their exposure and brand awareness across qualified top-tier publishers worldwide in diverse channels, and enables measurability and accountability in their online campaigns.

And, of course, DSNR Media’s robust performance ad network - running advertisements on a large scale using a vast range of publishers as well as optimization and targeting solutions - ensures a significantly increased ROI. Taken together, this full range of online advertising solutions bodes well for a productive and profitable 2010.

Tech Takes Pre-Click & Post-Click to New Levels

by Peles and Inbar November 26 , 2009 09:06
Beyond Pre-Click and Post-Click:
Technology Takes Online Marketing to a New Level

Online campaign management presents new challenges literally every day. Maybe even every minute!
On the one hand, we face the sheer enormity of the quantity of data that needs to be processed during the course of a campaign, including all the possible combinations of promotional offers, creative items, conversion funnels and diverse landing pages – right up to the bottom line results.

On the other hand, we have to navigate the maze of a diverse array of media sources, tools and platforms to choose from.
This requires a new level of optimization, integration, insight and ingenuity throughout the entire value chain to monitor, analyze and optimize in real-time; so that we can learn and respond on-the-fly with the correct changes and improvements.

For this kind of integrated result-based online marketing, tackling all those elements aren’t enough. The right technology is key to bringing it all together.

As a company that is singly focused on results, developing these technologies and methodologies is at the core of our business. Leveraging years of accumulated experience and knowhow, we offer relevant and effective optimization solutions and tools to meet the challenges of online result-based marketing, and to ensure optimal results that help our customers meet their business objectives.

Sincerely,
Inbar & Peles

 

Online Results in Any Language

by Peles and Inbar October 19 , 2009 02:37
The online world opens the whole world to you. But venturing out beyond your borders is trickier than passing passport control. That’s why it’s so important to leverage the experience of experts in monetizing online international traffic to deliver profitable results and minimize risks. 

With between 15% and 30% of all visits to US websites originating from abroad and Internet use growing exponentially in developing markets, expanding international markets mean expanding international opportunities.  

We are intimately familiar on how best to exploit this potential both from the buy-side and the sell-side.
Success in international markets is a lot more than getting a good translation. Localization involves intricate regulations, cultural norms, currency management, payment methods and much much more.
 

For nearly a decade, we have been juggling these issues – in 52 countries and in 25 languages, generating over 15 billion impressions a month. We help clients expand into new markets, target expats that speak their language, or master dialects in multicultural venues. So ask the experts before you leave home. We will make sure your message reaches your target audience, wherever it may be, and doesn’t get “lost in translation” on the way.

Inbar & Peles

A Letter from the CEO's

by Peles and Inbar September 10 , 2009 08:49

In today's online advertising market, online marketing needs of every client are unique.
Here at DMG we provide solutions that are specifically designed to meet clients' diverse requirements and optimize their ROI goals. We offer both advertisers and publishers technology-driven solutions to increase brand reach, generate leads, target consumers and measure results.

Our philosophy lies in
a simple statement: "results or your money back - guaranteed".
This claim can be
made only thanks to the following:

Technology –utilizing proprietary technologies and field-proven methodologies
Full solution
- delivering heightened performance throughout the value chain.

Human Capital
– employing a proficient team of well-established professionals with years of experience running highly successful campaigns across the globe.
Long-Term Client Retention
holding our customers' satisfaction as our key drive and maintaining a high retention rate and close partnerships that enable us to successfully achieve our clients' backend goals.

We are continually striving to generate value to our clients and promise to maintain our daily commitment as your source for unparalleled service into the future.

 Sincerely,

Inbar and Peles

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CEOs' Corner

Now Airing: DMG’s new Blog

by Peles and Inbar October 6 , 2008 07:37

The Blog is created to share DMG’s Integrated Results-Based approach to online advertising with anyone that is interested in digital marketing.

This is the place where we will let you know what’s new as we go along, discussing current issues and offer useful tools and methods to reach closer to your ROI objectives...

All questions, comments or anything else you’d like to address here are welcome!

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