DMG to Speak at TFM&A 2010 in London

 Co-CEO Peles will present seminar: "Beyond post-click- Technology for campaign value chain management and optimization".

"Beyond Post-Click" presents a new optimization approach that combines post-click and post-conversion data with pre-click information to maximize performance in online campaigns. For this type of comprehensive integration, technology is a key to bringing it all together - and to handling vast amounts of data in real time, enabling a meaningful and actionable outcome.

TFM Seminar

 

DSNR Media Group Introduces  Landing Page & Conversion Funnel Optimization Platform
for Web and Mobile Advertising

Traffiliate - a unique technology platform that combines pre-click information with post-click and post-conversion data
for complete value-chain optimization. Traffiliate increases conversion rates by 30%-200%.

Traffiliate's patent pending technology leverages pre-click information to maximize post-click performance for both Display and Search campaigns.

Based on the information gathered with every click, Traffiliate serves up the most conversionable landing page, delivering the optimal combination of user, landing page and conversion funnel, which raises ROI and maximizes conversion rates.

In addition, the platform uses post-conversion data to improve conversion value and to further increase campaign ROI.

Easy to Set Up and Robust
Traffiliate's technology requires almost no integration – only a re-direct URL. The exceptionally robust and scalable system is ideal for large-scale, high volume campaigns that handle vast numbers of landing pages. Traffiliate has been tested and proven with DMG's largest clients, serving 500,000 landing pages daily.

Machine Learning Technology
Continuously learning, the platform utilizes information from every link of the value chain, creating automated optimization rules.

Unique Proposition for Mobile Advertising
Traffiliate provides result-oriented mobile advertisers with landing page and conversion funnel optimization, aggregation of various mobile platforms, conversion tracking, unified reporting, and effective media management.

Request a Demo Visit Traffilaite websiteRead Original Release 

By Gilad Hellerman, CTO 

As an ad network we have been struggling to make some sense in all these new technological platforms and their relationships and evolution.

I see the "adserving" as just one piece of the puzzle, where DSPs and exchanges are additional pieces which can be separated or integrated in one product.
In this case, a "true DSP" (if it can even be defined) is actually a platform that is able to efficiently buy large amounts of media in various platforms and in various buying methods (mainly offline and real-time).

Billing format and transparency are just good business practices and in no means a part of a definition of a "true DSP".
A true DSP should refrain from being involved in the actual bidding process, thus negating all conflicts of interest (even if he owns media) or excess need of transparency. If the price is good for the advertiser (or agency or ad network) he should buy the impression regardless of who makes how much money in the process.

To me a true DSP is measured by its capability to:
1. Buy large amounts of media (reach)
2. Buy this media efficiently (how much media can one media buyer buy)
3. Facilitate an intelligent selection and pricing of media to buy

Read our CTO's Gilad Hellerman commnetary on today's AdExchanger.com column: 
 "Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP?"

 

Read DMG's January Newsletter Post-Click Optimization with Pre-Click Information Part I

Read DMG's January Newsletter

A cultural twist and wonderful  variety of flavors,  we gathered on the 6th day of Hanukah for
a delicious cultural pastry contest and candle lighting.

8 contenders, 60 votes and the WINNER is:
Presentation1.ppt (9.52 mb)

 First we take Manhattan...

DMG's first time at Ad:Tech NY as exhibitors was very successful and resulted in a new stream
of opportunities and cooperations with new and exsiting customers to supply our proven Internationl expertise.

New booth Design

 

DMG's Inbar (2nd L) & Peles (1st R) together with our guests from DSNR Shauli & Roy

Gilad CTO and Nilli - our specilized sales to the US market

Staff and Guests(R to L) - Nili, Erez, Rachael, Peles

The Account Management force together with the precious graphic and creative people had a steamed bonding afternoon -
full of blood (paint) sweat (kilos of it!) and some tears (including colorful bruises ).

Mixing a HOT Paintball adventure in over 35 degrees (celsius), cooling down  at the pool and enjoying some fine entrecotes, were just the right combination for an optimized break… and despite the limping back - it was a crazy fun day. 

  Paintball fun - Are you ready???....

  

Go!!

 

Ggooo (2)!

 

Sagi Go!!!



Robbie is Cooling down...

 

Roy too



it's so good to have the AC on... CHEERS!