Lack of measurement is a barrier to mobile advertising. The field is still at an early stage of development - relatively limited in its ability to track results, with CPA/CPL methods not yet commonly used. This period is similar to the early days of online advertising - a decade ago - when results and ROI were new and unfamiliar concepts. However, as happened with online advertising, mobile will also become a profitable channel, which will be based on the principles of measurement and accountability.
Result -oriented marketers have only recently begun to expand their Mobile activities – their hesitance due mainly to the current lack of reliable measurement options. Without transparency of the process, metrics, and accountability, they have had no justification for increasing their mobile budgets. The situation is changing, however, as new solutions are being introduced that enable the management of Mobilemetrics in ways similar to those used online.
Our post - click optimization platform Traffilaite - www.traffiliate.com, provides transparency of the campaign process and allows the tracking of conversions on mobile campaigns, providing a single management and optimization source for aggregation of multiple mobile ad platforms - with effective media management and even a unified reporting system.
The visibility and control achieved over the entire mobile campaign allows you (or us) to choose the best media source and creative for each campaign, to make the right choices for maximizing profitability, and to help marketers achieve their ROI and spend higher volumes.
