DSNR Media Group-DMG, the interactive digital advertising technology company, held an unveiling event of their new logo for company employees on Monday, in what turned out to be a morning filled with high energy and good spirits.

The event kicked off with a delicious festive in the beautiful Utopia Park. Co-CEO’s Tzafrir Peles and Inbar Chap then gave us a dynamic presentation of DMG’s three primary focuses: online advertising; mobile advertising and optimization technologies. Being a company that so clearly emphasizes innovation and the ambition to remain at the forefront of their industry, it is no wonder that our company pays attention to our image design as well. Below you can view our new logo: 

The event continued as we took a stroll in the park among the orchids, carnivorous plants and rare birds. We ended with a team building activity about our corporate values and the message behind the new logo that was presented to everyone. Everyone returned to our DSNR offices to find that our new logo had been draped everywhere with the new logo. It indeed served as a memorable day and milestone for all of us at our innovative company.

 Welcome DMG!

DSNR Media group (DMG) knows that everyone needs a break now and then, and so was born the idea of a FunDay SunDay for DMG's Technology & Mobile teams.

As an army marches on its stomach, it all began in a fancy restaurant with a delicious breakfast followed by coffee and cake while enjoying a view of the ocean.

But before everyone nodded off it was time for a bit of healthy competition. With the adrenalin levels rising and the wind ruining everyone’s hair DMG employees were soon experiencing the thrills of go-kart racing.

After the winners were announced and medals presented all raised there Champaign glasses in a toast to a great outing and promised to enjoy a similar fun day very soon.

Inbar & Peles

In today's online advertising market, online marketing needs of every client are unique.
Here at DMG we provide solutions that are specifically designed to meet clients' diverse requirements and optimize their ROI goals. We offer both advertisers and publishers technology-driven solutions to increase brand reach, generate leads, target consumers and measure results.
Our philosophy lies in a simple statement: "results or your money back - guaranteed".
This claim can be made only thanks to the following:

Technology –utilizing proprietary technologies and field-proven methodologies
Full solution - delivering heightened performance throughout the value chain.
Human Capital – employing a proficient team of well-established professionals with years of experience running highly successful campaigns across the globe.
Long-Term Client Retention – holding our customers' satisfaction as our key drive and maintaining a high retention rate and close partnerships that enable us to successfully achieve our clients' backend goals.

We are continually striving to generate value to our clients and promise to maintain our daily commitment as your source for unparalleled service into the future.

 Sincerely,

Inbar and Peles

Die optimale Mischung aus Kosten, Margen und Volumen für deutliches Wachstum

Englisg Version 

Sessions-Zusammenfassung:

Wenn Werbebudgets gekürzt werden, ist unsere spontane Reaktion Kosten zu senken. Aber kommt die Rettung durch die Reduktion von eCPA allein? Die Werbetreibenden müssen eine effektive, mutige “3D”-Herangehensweise annehmen, um Online-Werbung und Medienkampagnen aufzubauen, die die drei Geschäftssäulen Kosten, Margen und Volumen berücksichtigen. Diese Session geht über den Hype und die konventionelle Weisheit hinaus. Lernen Sie, wie Kampagnen und Medienstrategien aufgebaut werden können, durch die Aggregierung und Integrierung von abwechslungsreichen Medienquellen, durch die Optimierung von Margen, um echte Geschäftsziele widerzuspiegeln, und durch den Einsatz von Technologie, um die volle Kontrolle der Wertschöpfungskette zu ermöglichen. Dann können Sie das richtige Gleichgewicht zwischen Kosten, Margen und Volumen erreichen – für mehr Chancen, höhere Gewinne und verbesserten ROI.

 As Affilicon Israel draws near, we approached Peles to discuss the interaction between the two marketing channels - Results-based online advertising & Affiliate marketing:

§         Q: How do affiliate marketing and results- based marketing co exist with the more traditional ways?
Peles:  Affiliate marketing is one segment within the broader scope of result based advertising. They in many cases compete for budget, although, in our opinion they shouldn't. More traditional ways should deal with what is called branding, and result base should deal with direct acquisitions. More sophisticated advertisers, transforming both their budgets to results - they just define the goals differently, but measure both and optimize both budgets.

§         Q: What is more effective affiliate or SEM?
Peles: It is like asking what is more important, eating or drinking, for successful online advertising programs both should be effective, it is a matter of volume, competition and market.

• Website marketability
• Offer
• post click conversion

 On the side of the Service provider or, in our case, the "network" - we complete the picture with our expertise in providing the playing field and the optimization tactics. As a representative of the media side of the business, my responsibility is with the playing field or accurately; the rich Blend of traffic that provides the opportunity for the conversions to happen. This is fundamentally made up by a 2 level media pool: 
1. The base – the mass amounts of various traffic that provide multiple types of traffic from channels and placements that have some  slight relevance to the advertising offer.
 2.  Highly targeted, highly convertible traffic. Together these traffics create a blend that provides the advertiser with enough momentum to take its first baby steps in making the beginning conversions happen.

Once those occur it has to be provided with enough fuel to be able to learn and grow and be optimized using our technology, expertise and tactics into a significant volume campaign. One may ask why a campaign isn’t run on the second level traffic only where the highest likeliness of a conversion would occur.

The answer lies partially in the fact that this traffic is limited in its quantity and furthermore we have seen that to grow an advertiser to limitless expansion it is important to provide it with both types giving it the necessary bulk it needs to be a strong long lasting campaign. 

If the issue of the perfect blend of traffic isn’t enough; in order to keep going a long lasting successful campaign the traffic pool must remain forever fed by a continuous flux of new traffic in both of the levels. This compliments the continuous changes and optimization tactics made on the back end side of the campaign that creates each moment with a rich starting point for the new seed conversions. 

By Gilad Hellerman - CTO   

One of the major characteristics of the online-result-based-advertising industry is the huge numbers involved (no, I am not talking about the money, even though that is quite impressive as well, I am talking about impressions, clicks and conversions).  

 These numbers require special attention both in terms of technology (which I will address in my next post), and in terms of information gathering and analysis, which I will address in this post.What is our goal in all of this information gathering and analysis?Our ultimate goal is decision making, mainly towards campaign optimization, even though there are other decisions we need to make in order to maximize our profits. 

 In order to empower the user to make better decisions, we need to provide the user with knowledge on which the user can make his decisions. The emphasis is on knowledge as opposed to information since knowledge is actually the result of the procedure of processing the information we are presented with, during its storage in our brain. We make our decisions based on the knowledge rather then based on the information. Our goal therefore should be to process the information for our user so that it will save him some of the processing he will need to do by himself, and add bits of processing he might not have thought about, thus enlarging his knowledge.

 How do we turn information into knowledge?
We do that in four major stages:
1.       Data gathering
2.       Data analysis
3.       Deciding what, of the vast number of analyzed data to present.
4.       Presenting the data in a way that will make it easiest to use and consume by the user.  

Establishing the decisions on knowledge rather then information is the only way to effectively manage this vast amount of data in the online advertising world.

Gilad

This period is bringing new opportunities to the digital marketing industry,
as accountability and measurable results becoming the driving force whilst marketers tend
to be more focused on ROI.

We at DMG have a profound understanding of advertisers’ needs, and have designed our solutions 
to get every last drop out of advertising budgets.

We invite you to get ready for your 2009 resolutions with our result-based solutions!

My warm wishes for a successful and exciting year ahead!
Inbar