DMG continued to extend its global reach by attending last week’s conference and exposition for the global online marketing and advertising community. At ad:tech London 2010,thousands of publishers, advertisers, marketers and business owners gather each year to explore the latest trends, market figures, new challenges and best practices of the digital industry.

The event, held on September 21 and 22 at the Olympia conference and exhibitioncentre in London, offered seven streams of content throughout, covering all areas of the digital industry and catering to both novices and experts. Visitors were able to talk and interact with DMG representatives at our vibrant,colorful booth in the exhibition area.

Tsafrir Peles, co-CEO of DMG, also spoke to attendees about the importance of streamlining your business by evaluating all aspects of your online campaign value chain inorder to maximize web and mobile campaigns. His seminar, titled “Beyond Post-Click”, shed valuable insight on how to improve ROI, all the way from impression to conversion.

Feel free to check out DMG’s listings in the exhibitor list and conference programme.

DMG was in Cologne, Germany for last week’s Digital Marketing Exposition & Conference (dmexco), the leading international event for the digital marketing and media industry. Approximately 15,000 marketers, publishers, advertisers, agencies and visitors from around the world enjoyed presentations about current trends and innovations in the field.

DMG erected a beautiful, lively booth where trade visitors could come and learn about results-based solutions for online and mobile advertising. DMG’s post-click optimization platform, Traffiliate, is transforming how professionals determine the effectiveness of digital marketing campaigns.

It’s easy to get clicks, but how do you convert them and increase interest in what you’re selling? That was the question posed by Tsafrir Peles, co-CEO of DMG, as he addressed the audience at Cologne Exhibition Centre. He spoke about the importance of post-click optimization, identifying it as the most critical stage in the online campaign value chain since it’s the part that generates actual results.

We invite you to click the following link to watch exclusive footage of Peles’ lecture about post-click optimization.

Keep an eye out for our next post, which will cover yet another global digital marketing conference; ad:tech London.

DMG Co-CEO Tsafrir Peles will be blazing the expo and conference trail with presentations at the DMEXCO in Cologne, Germany and at Ad-tech in London, England. Both of these premier events are the calendar highlight in the digital marketing world.

The DMEXCO (Digital Marketing Exposition and conference) will take place on September 15th and 16th in Cologne Germany. It is the leading international event for the digital marketing industry. The event will see 150 experts from the field of digital marketing, 70 different seminars, over 300 exhibitors and around 14,000 to 15,000 visitors. 

Adtech London does not fall short behind, running for the sixth year in the UK. The conference gathers the online and advertising community to reveal the latest trends and market figures, share best practices and address industry challenges. The conference boasts over 60 renowned digital marketing experts from around the world and over 300 exhibitors and 7 different streams of seminar running for 2 days.

Peles will be there as well, presenting on the topic of "Beyond Post Click". In his lecture he will describe how DMG’s post-click optimization platform, the Traffiliate, is leading a transformation in the measurability and effectiveness of the conversion funnel. He will further illustrate how to achieve the most effective landing page followed by sharp rises in profitability, so be sure to show up on time.

Also, don't forget to pop past the DMG exhibit stand where the DMG team will be demonstrating result based online and mobile advertising solutions and DMG's Traffiliate.

Catch Peles’ presentation “Beyond Post-Click“ at DMEXCO Cologne:

Congress Hall: Elevator Speech, 15:30 hrs, September 15

Seminars/Academy: Seminar  3, 14:00 hrs, September 16

Exhibit:  Stand #C-013, Hall 8

Don’t miss out on Ad-Tech London: Measure and Analyse Theatre, 15:50hrs, September 21

Exhibit:   Stand #200

DSNR Media Group-DMG, the interactive digital advertising technology company, held an unveiling event of their new logo for company employees on Monday, in what turned out to be a morning filled with high energy and good spirits.

The event kicked off with a delicious festive in the beautiful Utopia Park. Co-CEO’s Tzafrir Peles and Inbar Chap then gave us a dynamic presentation of DMG’s three primary focuses: online advertising; mobile advertising and optimization technologies. Being a company that so clearly emphasizes innovation and the ambition to remain at the forefront of their industry, it is no wonder that our company pays attention to our image design as well. Below you can view our new logo: 

The event continued as we took a stroll in the park among the orchids, carnivorous plants and rare birds. We ended with a team building activity about our corporate values and the message behind the new logo that was presented to everyone. Everyone returned to our DSNR offices to find that our new logo had been draped everywhere with the new logo. It indeed served as a memorable day and milestone for all of us at our innovative company.

 Welcome DMG!