The Name of the Game is VALUE

by Peles and Inbar May 26 , 2010 10:50

Bringing true value to customers is ultimately measured by the bottom-line success of result-based campaigns. However, ensuring dependable and continuously increasing ROI is not a simple matter. It requires the astute juggling of vast amounts of data-promotion combinations, creatives, conversion funnels and landing pages. No less important is a real-time grasp of the ever-changing array of tools, platforms, and media sources, as well as the expertise to instantly envision the most effective mix for any given campaign, and to make on-the-fly alterations as the campaign progresses. But, all this know-how is still not sufficient. Successful campaigns require the technology that enables the seamless orchestration of these multifaceted challenges.   

In order to ensure exceptional value for our customers, we utilize our accumulated hard-won experience in running ROI-focused campaigns, and in developing and improving technologies and methodologies that consistently turn clicks into customers. Through a mix of effective optimization, state-of-the-art conversion tracking, media management, pixel service management, and post conversion insights, we assist our customers in meeting and exceeding their business objectives in both online and mobile campaigns.

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CEOs' Corner

Optimize Your Post-Click and Increase Conversion

by Peles May 16 , 2010 08:19

Why do advertisers place a strong emphasis on optimizing pre-click elements such as creative, media, placement and so on, yet tend to ignore post-click optimization, although it is the most crucial stage where the actual conversion is taking place?

At DMG we strongly believe that Post-Click Optimization is a crucial part of any online advertising campaign’s value chain. This is why we developed the unique technology which makes Traffiliate possible – a powerful landing page and conversion funnel optimization platform.
Based on a machine learning optimization engine, Traffialite automatically serves the most conversionable landing page to each user profile, optimizing campaigns’ conversion and results.


Here is a little slide that demonstrates the importance of the value chain, and how Traffiliate can help you, the advertiser, increase online conversation rates by 30% to 200% while enjoying the best value for your money:

Beyond Post Click by DMG - DSNR Media Group

 

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CEOs' Corner

Pictures From Internet World 2010

by DMG Team May 5 , 2010 12:04

 DMG's Team:

 

Girl power!

 

Our booth at the expo:

 

 Moran, Peles and Nir 

See you @ Internet World 2011!

 

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About DMG Team

We have assembled a proficient team of well-established professionals who have amassed
years of experience running highly successful campaigns across the globe; led by the company’s co-CEOs to whom it owes its current success.

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