Commentary by Peles on :

Global Budgets To Boost Online Advertising (OMD, 11/3)

”This article demonstrates one of the good things that comes out from these bad times: looking for extra monetization.

When big U.S. advertisers are cutting budgets and are looking to get their campaigns better targeted, publishers will increase their efforts to better serve their American clients, and on the other hand, better monetize the leftovers.

In the last 4-5 years, we have also been pursuing this slice of the pie, and built a successful business on the 30%-40% non-U.S. visitors on U.S. properties.

Most of the time we find it very difficult to convince Americans that there is a world out there, that, among other things, visits U.S. Web sites such as yahoo.com and alike”.

Media Post letters-to-the-editor 14.11.08.pdf (330.46 kb)

To be or not to be at IAB...

Yes! Definitely! it was a great opportunity to have a closer look into the Italian digital marketing arena. Apparently it is very alike the Israeli market.

So we had good business, enjoyed the stylish city and even went to a football game...

In the Booth: Co-CEO of DMG Peles and gorgeous Diego!

Outdoors Milan. All DMG team (almost) self-educating...

It's not Milan without some good football: the grass is green, the sky is blue!