Oh boy, how the time just flies by when you’re having fun!  Only four short years have passed since DMG’s inception, and we can easily say it's our pride & joy! It’s truly incredible how far we've  gone in just 1,460 days.  Never is it enough to just have a great idea.  Having the right tools, the Passion, innovation, and not to mention a great team, are all integral parts to the implementation of a dream, our dream!

DMG’s Birthday celebration was an excellent avenue for our team to enjoy a delightful evening filled with laughs and accomplishments. An evening capped off by a truly insightful lecture from a Digital Marketing guru.  A Lecture that stressed more than ever, that the sky is the limit!

Unlike the military, which is an institution that exemplifies traditional values and approaches, the Mobile Advertising industry represents the complete antithesis. There is an old saying that Generals fight current wars with the last war’s strategies. This is definitely not the case for most digital advertisers.   One would think that considering the incredible amount of success ingenuity and intuition has yielded in the digital world, mobile marketing would be the first place where advertisers try new things.  If one would think this way… hey, you would be completely right.

there's a reason why Germany has great succses in the mobile arena's

The mobile arena’s success and flourishing nature is based entirely on the accomplishment of trail blazers that have tried new directions and either hit the jackpot or failed.  Before all of the risk taking and trials of new ideas came about digital advertisers first tried their luck in approaches and markets they were already familiar with.  There is a reason Germany has been one of the most competitive markets in the mobile world.  Most  digital advertisers had great success in the German market online, and have therefore, began their mobile strategies there as well. 

the gold mines are out there and they are abundant..

Within an industry that has such a wide variety of methods to get your product out there… different methods with a myriad of cited success stories.  Whether its experimental media formats such as video, html5, expandable banners and interstitials, or fitting your campaign to different operating systems to even trying new and emerging markets success is very attainable. In mobile, unlike too many other industries, the gold mines are out there and they are abundant.  Try new markets, create different formats of media to expand your outreach, create a campaign that will  be more interactive, try different publishing schemes and getting a little professional advise never hurt either.  Whether your product is mobile content, branding, applications or even Mobile commerce who is the new kid on the block, the opportunities are definitely out there.  Carpe Diem my fellow mobile enthusiasts!

We celebrated the Jewish holiday of Hanukah, also known as the “Festival of Lights”.

Our Finance Manager, Mike Tsruya, was honored to kindle the first light when we all joined him for the traditional blessing over the “menorah” candles.

We gathered for a festive celebration to present the 2011 team contest kings!  

Following the Nomination Awards, our winners caught up with each other on the red carpet and looked very relaxed as they posed together for pictures.

Our glamorous winners continued to the VIP Lounge for an exclusive "Breakfast for the Stars" where they dined in style and mingled until the late hours of the morning. Enjoy the pictures from the day:

Ad-Tech NY was a great opportunity to meet with DMG’s partners, to review our current cooperation and to plan new initiatives together. 

The show also gave us a chance to meet with new Clients and Publishers, to network with advertisers, agencies, and technology providers in the digital space and of course to hear about the latest trends and expectations regarding the future of the industry.  

DMG’s team energized by being at the center of where things are happening,

where we could learn, be updated, have our ideas challenged and sense the new global directions.

We have come back refreshed, invigorated, and ready to implement and test all that we have encountered.

Can’t wait to go through it all again at the next event!

It’s no secret: Smartphones are taking over the mobile industry - largely due to their overwhelming APPeal.  The Apple app store has created and developed a platform that has nearly erased all previous boundaries of cell phone capabilities, and in turn, has revolutionized the way we interact with our phones. 

 Either to help us with our day-to-day tasks help us communicate with others, or simply keep us entertained, applications are now a must for most cell phone users.  With this growing demand for application downloads and the massive appeal of Smartphones worldwide, software developers and advertisers alike are quickly learning how to capitalize on this explosive trend.

 They have come up with four ways to monetize their applications:

·   The app is provided free of charge, with the user agreeing to third-party advertisements.

·   The app is provided free of charge, contains limited or no ads, but the app developer profits from micro-transactions within the app.

·   The app is sold for a fee, without advertisements.

·   The demo version is free, the user is enticed to pay for the full version, and while using the demo version - the user will see ads (the Hybrid model).

In order to determine the best strategy for achieving the highest ROI, developers should answer these questions:

·   How much is each user worth to me?

·   How many users will I have?

·   What markets will my application run in?

·   How long will each user interact with my application during each session?

·   How often will I serve different ads within my application? 

·   What will my applications “shelf life” be?

·   Will my applications appeal be affected by the presence of advertisements?

So … how can developers get the most out of their software?  And how early in the planning process should the developer consider a monetization strategy?

Here are a few pointers:

·   It is more important to compare the value of users who purchased the application, than the value of users who downloaded the free version.

·   Ratio tables can help analyze the income potential of all versions.

·   If, on average, users engage with apps between 8-10 minutes per session, then the ad space, the PRIME real estate alone, of tens of millions of users interacting with the application daily, could potentially   be much more valuable than $0.99 per user. 

Only through testing can the best strategy be determined. Developers should create at least two versions of the application for A-B testing purposes - a flat-fee version and a free-of-charge version that supports ads.  Then, they should monitor the spend vs. the return with each approach, calculate the traffic value in different markets, and analyze the potential of targeted traffic in specific Geos.

Though it’s tempting to go with a paid version only, that route will not usually gain the maximum ROI.  So, the ultimate question is: Wouldn’t you prefer to fully capitalize on the investment of so much time and capital with a strategic mix of monetization options? 

We find that the most profitable application developers are ones that have a partner that specializes in the gathering of data and forming of a strategic approach for the application.  A partner that will take the burden of data analysis and number crunching in each different Geo with enough experience in the mobile arena, and enough market knowledge to make recommendations and formulate the most profitable long term approach for any application.  A partner of this caliber can create a lot more time for a software development company to develop software.

DMG is looking forward to attending ad:tech NY 2011 - the largest and most popular gathering of digital marketers, which will take place on November 8-10 at the Javits Convention Center in New York. This event enables everyone in the digital space advertisers, agencies, publishers, and technology providers to network, exchange information and ideas, compare the latest practices, and discuss emerging models. The 3-day show features high-profile keynote speakers, panels on best practices and opportunities, and hands-on workshops. Panels cover topics such as interactive TV and social marketing, client-agency relationships, and the future of marketing. Workshops include instruction ranging from website and search optimization to email campaign and database management. A wide range of today’s most advanced technologies will be showcased, including search marketing, metrics and analytics software, ad serving technology, mobile marketing, affiliate programs, campaign management and data analytics.

The DMG team is eager to explore the newest ideas and evaluate the latest trends in online and mobile advertising in addition to meeting with many of our existing clients.  Stay tuned for their update!

To schedule a meeting with our team please contact us: